Global Business Guide :
PT Martel is a reputable hotel developer in Indonesia with a portfolio of successful projects which includes five-star hotels such as the Bali Imperial Hotel and the Grand Preanger Hotel in Bandung. What more can you tell us about the history of your company?
DSP :
PT Martel was founded as part of a diversification strategy for our main venture in the oil and gas sector. We recognized the volatility of that particular sector which comes with the promise of high yields but also entails high risk; hence we looked into tourism where we especially considered the prospects in the long-term.
We initiated our first involvement in the industry with the Grand Preanger Hotel in Bandung, West Java, by acquiring the 100-year-old hotel on a 30-year lease. Subsequently, we developed the original building which was constructed in the Dutch colonial era by adding 150 more rooms to the initial 50 rooms. After the renovation was completed, we officially reopened the hotel in 1990.
Our following project was the Bali Imperial Hotel in Seminyak, Bali. The idea for this hotel itself was conceived after frequently having stayed at the legendary Imperial Hotel in Tokyo during our business trips to that city. Hence, we decided to build a hotel to be managed by the same company. However, we eventually sold the hotel more than ten years later due to a number of reasons. In 1995, PT Martel opened the Novotel Hotel in the city of Bukittinggi, West Sumatra. This four-star hotel already has the distinction of having attained an architectural award for its design which was the work of renowned Thai architect, Mr Lek Bunnag, and US landscape artist, Mr Bill Bensley. Additionally, we also have several smaller-scale projects, one of which is in the city of Berastagi, North Sumatra.
Read more on Gbgindonesia.com: Interview with Mr Dedi Sjahrir Panigoro (PT Martel)
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| With Wael and Lianna, The Director of Global Business Guide Indonesia |
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